Happy, healthy sheep produce more wool
When it comes to natural fibres, nothing matches SRS® Merino wool for softness, strength, or elasticity. And the most luxurious Merino wool in the world comes from sheep raised on ethical, sustainable farms that practice low-stress stock handling—farms like HappySheeps.
It’s the right thing to do
Our sheep are more than a farmyard commodity—they are family. Yes, we know that sounds cliché, but it really is true. We love our animals, their personalities, and the character they bring to our farm.